The stages ethics and aesthetics of the organizational communication

Abstract

Organizational communication, a young discipline that has its conceptual and theoretical matrices in Social Psychology, Sociology and Administration Sciences, has therefore been approached through various approaches. Its postulates can be analyzed from three existing positions, around the construction of knowledge. This explains the implicit and explicit theoretical and methodological influences. In many cases, the presuppositions have been scarcely associated with the conceptual bodies, which have focused attention on mass communication, despite their coincident points. Currently, new trends are appreciated in its study and interpretation, as well as its presence in what has been called the field of Social Communication. The objective of this article is to address the ethical and aesthetic stages of this discipline, because despite the importance of the subject, this edge is little known and recognized. Theoretical methods of scientific knowledge were applied. The research result is proposed as study and reference material for the courses, postgraduate courses and workshops that are taught at the Petroleum Polytechnic Center related to the subject.